The IWC is reporting that Bubba Ray is being considered for a run with the TNA World Heavyweight Title. Apparently TNA officials believe that the Bully Ray character is the best heel in TNA right now and one of the best in all of wrestling. The Calf-zilla may be pushed into the main event role with an eye towards putting the World title on him soon.
Most likely Bobby Roode will lose the title before this (probably to James Storm) and Storm will be the face to feud with the “biggest heel”.